Strategies for optimal SMS and WhatsApp survey response rates
Here are our Top 7 most effective strategies to increase response rates in SMS or WhatsApp surveys. Impaxio provides the tools for you to leverage them in your SMS surveys.
- Keep it short: SMS and WhatsApp surveys should be brief (we recommend maximum 12 questions). This will increase the likelihood of people completing the survey.
- Offer airtime incentives: Consider providing airtime incentive to renumerate survey completion. These airtime top-ups are automatically transferred once a respondent has completed a survey.
- Personalize the message: Address the recipient by name makes the survey feel more relevant and personal. In our experience, it is highly effective in increasing survey response rates.
- Use the right timing: Consider sending the survey at a time when people are more likely to be available and willing to complete it, such as during business hours or after work.
- Reminders: If you don't receive a response to your initial SMS or WhatsApp survey, consider sending a follow-up message to remind people to complete the survey.
- Optimize survey flow: Make sure that the users are only shown questions relevant to them - use skip and branching logic if needed for an optimal flow.
- Keep in touch: Send SMS-based and WhatsApp-based surveys on a regular basis. Response rates increase over time – with each additional text message survey, more and more participants join. Ideally, use recurring weekly or monthly surveys that are always released on the same day and time, which creates a habit of responding to your WhatsApp or SMS surveys. Also for scheduling recurring surveys, Impaxio provides an easy-to-use built-in solution.